Why does Google keep giving me American results?

Google also knows where you are and may consider your location in the results. Google will try to give you a regional match when possible, but if they can’t then they will try to give you the most appropriate content based on your search terms. To see how this works I just tested to searches for the term football.

For More Information Please Refer: https://www.quora.com/Why-is-Google-showing-more-American-results-for-pages-from-the-UK-searches