What PPC keywords to choose?

PPC Keyword Research: Finding the Right Keywords for Your Campaigns

  1. Start Brainstorming. The very first part of the process is brainstorming. …
  2. Check Out Your Competitors. …
  3. Expand Your List with Keyword Research. …
  4. Refine Your List with Keyword Research. …
  5. Group Keywords into Ad Groups.

For More Information Please Refer: https://www.disruptiveadvertising.com/adwords/ppc-keyword-research/