What is the difference between impression and reach?

[Anuhya]

Reach and impressions aren’t the same. “Reach” is the number of people who have seen your content, while “impressions” is the number of times your content was seen.
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Impressions ≠ Reach — brnrd.me

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How do you increase impression share?

To increase impression share, I have set automated rules for a specific amount of time. Automated rules can focus on average position, top of the page bid rules, etc. This assists in auctions to increase overall average position, therefore, also having an impact on impression share. For More Information Please Refer: You May Also Like to Read: