What is Stack Overflow's business model?

Stack Overflow is a bit like Quora, but focused on IT. There are millions of active users.

Stack Overflow Business let's you advertise on Stack Overflow to these millions of active users. Typically used by vendors selling IT products, or recruiters advertising jobs.

These millions of users tend to ask and answer very specific questions. Hence, advertisers can target their products among these specific questions. For example, a topic about C# programming would typically be asked and answered by C# developers. Microsoft may advertise Visual Studio here; recruiters looking for C# developers adverti

Stack Overflow is a bit like Quora, but focused on IT. There are millions of active users.

Stack Overflow Business let's you advertise on Stack Overflow to these millions of active users. Typically used by vendors selling IT products, or recruiters advertising jobs.

These millions of users tend to ask and answer very specific questions. Hence, advertisers can target their products among these specific questions. For example, a topic about C# programming would typically be asked and answered by C# developers. Microsoft may advertise Visual Studio here; recruiters looking for C# developers advertise here. Advertisers can have confidence their advertising is presented to potential leads. In other words, Microsoft's advertisements for Visual Studio will probably not be shown to network technicians who have no interest in Visual Studio.

[extremely simple examples]

This has been answered by the Co-founder Jeff Atwood himself here - What is Stack Overflow's business model?

Three ways:

  1. Job listings (e.g. the traditional classified ad model)
    http://careers.stackoverflow.com/employer/about-listings
  2. CV Search (e.g. the new-fangled and IMO vastly superior dating model)
    http://careers.stackoverflow.com/employer/about-search
  3. Traditional, but respectful (e.g. no animation or flash or pop-anything) display advertising on SO, SF, and to a lesser extent SU.http://stackexchange.com/about/contact
  • Data analysis -> Patterns -> Sell the reports to other companies.
  • Create an encyclopedia for each topic and sell for $1000 a book.


They should ensure users cannot get back their data from stackoverflow - so that they keep visiting the site. Their data should not be given back to them to download.

I personally am against the above point. But none the less I need to mention it for general awareness.

Paid job listings, “CV search” (a function allowing employers to find candidates that might be a good fit, and have marked themselves searchable) and traditional ads.

Source: What is Stack Overflow's business model?

I think they also monetize through Amazon's affiliate program .. here's an example http://stackoverflow.com/questions/90924/what-is-the-best-php-programming-book/1729361#1729361

Check this Stanford paper :
FINDING A GROWTH BUSINESS MODEL AT STACK OVERFLOW, INC.:
Page on Stanford

Well Stack over flow is a non profitable organization. created to help Developers help each other. There for i don’t think it was created for income. how ever if they manage some how earn money, i will also ask the same question too. why because i don’t even see adds on Stack Over Flow.

They have a huge audience of developers. With that, they sell:

  1. Job Listings
  2. Regular Ads (ie, Use “Microsoft Azure”)
  3. Stackoverflow Enterprise