What is niche marketing and how to do it?

To engage in niche marketing, organizations need: 1 Thorough research: Marketing to a hyper-focused audience means conducting enough research to determine whether your business is feasible. Narrow markets must be broad enough to generate profit. 2 Industry knowledge: Organizations marketing to niche consumers need to understand both the characteristics of their niche and the industry as a whole. … 3 Versatility: Brands with a niche marketing strategy must find the best method of promotion to suit their customers. …
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