What is Google Firebase? How to use this in SEO?

What is Google Firebase?

Firebase is one of the best service solutions out there and it is backed by Google so you know it has everything that you need. This solution has had time over the years to grow into a next generation application development platform, giving more options than ever before to those who would like to use it.

Many developers enjoy using Firebase because it is freeing them up from some of the headaches they had in the past while developing the backend of their software or application. Firebase provides many of the tools and services that a developer needs while getting their work done. Developers can instead focus more on creating a great experience within their application for the customers, rather than getting frustrated with all of the coding technical stuff.

For example, Firebase allows developers not to worry about writing out the APis and managing servers. They don’t even need to think about the infrastructure because Firebase comes with all of the tools to get that done for you. Developers can always focus on creating the best application and software for their customers, while being effective to get it done.

Source - STARWEAVER

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Analytics will tell you many things about your website including:

  • How much traffic you receive and from where these users are coming.
  • What pages they visit and how long they spend on each page.
  • Which pages they visit before they exit.
  • Which buttons get more clicks and what they do next.
  • Which portion of your traffic converts (performs an action that you want them to do).
  • How many users are on mobile, tablets or desktops.
  • Where your users are located (countries) and what software they use to browse

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Analytics will tell you many things about your website including:

  • How much traffic you receive and from where these users are coming.
  • What pages they visit and how long they spend on each page.
  • Which pages they visit before they exit.
  • Which buttons get more clicks and what they do next.
  • Which portion of your traffic converts (performs an action that you want them to do).
  • How many users are on mobile, tablets or desktops.
  • Where your users are located (countries) and what software they use to browse your website.

Google Analytics gives Google more information that they use to determine your rankings and it assists Google’s crawler to discover pages.Thus google Analytics indirectly boost SEO ranking by providing marketers valuable data to help them improve their site rankings.

www.itrends.in

Hi,

I would like to answer this by sharing a real life experience. We created an IoT platform in my company named 700 Dollar Startups. It allows users to control home appliances using their smartphone. The platform also collects temperature and air parameters at your home.

We settled to use the following stack:

  • Firebase - for backend
  • Angular JS - FrontEnd
  • NodeJS - to run IoT code in raspberry
  • Ionic - for the mobile app

Below is our platform architecture.

Here are the advantages based on our experience:

  1. Three way binding - Firebase API solves the problem of raise condition in database. A client browser,

Hi,

I would like to answer this by sharing a real life experience. We created an IoT platform in my company named 700 Dollar Startups. It allows users to control home appliances using their smartphone. The platform also collects temperature and air parameters at your home.

We settled to use the following stack:

  • Firebase - for backend
  • Angular JS - FrontEnd
  • NodeJS - to run IoT code in raspberry
  • Ionic - for the mobile app

Below is our platform architecture.

Here are the advantages based on our experience:

  1. Three way binding - Firebase API solves the problem of raise condition in database. A client browser, back-office, and mobile consumer can update a data simultaneously without the problem of synchronization. As soon as data is updated, added, inserted, or deleted all update are automatically pushed to the client via API.
  2. Speed of Development - Google Firebase Database is NoSQL database with out of the box API connectors and wrappers for query purposes. As a result, rather than building REST API just like the traditional way of connecting thin client to database, with Firebase, a company can simply use their SDK to do the same purpose. As a result, business would be able to cut their development time by removing the API development component. Less scope, means less development cost as well.
  3. Realtime update - The old ways of doing things is that a client connected to database need batch update to get new sets of data. It is an inefficient architecture, imagine a program has to read 1 million records every fifteen (15) minutes with or without update. With Google Firebase Database, a client can be automatically triggered for refresh via Callback as soon as an update is made in the database. With thus technology, developers are assured to only get a new sets of data as needed basis. Here is the actual demo of realtime database update (See video below). As soon as data is changed in database, the LED’s state connected to Raspberry devices instantaneously changes status.
  4. Free- Developers and business owners can create two projects in Firebase for free. This means organization need not to buy premium license during R&D stage. It gives developers and decision makers enough time to learn and evaluate the technology.
  5. Authentication - It comes with a builtin authentication module. Supports gmail, Facebook, Twitter, and basic username and password login support. Integrating this module in your app is easy through their SDK.
  6. Rich API Document - The Firebase SDK is well documented and has lots of example over the web. On our case, we were able to try the SDK for NodeJS. Other Platform supported are IOS, Android, Java, and JS.

As for the Disadvantage

  1. No Data Explorer - This issue is more for developers. The Firebase Database does not provide an online tool to allow developers search for a data inside a node. It has a manual tree like data explorer but becomes complicated or difficult to traverse as dataset goes bigger.
  2. No built-in Authorization - One of Firebase strong point is it’s authentication module. However; it could had been better if it is shipped with a pre-created framework for authorization. To date, developers has to secure data and forms by manually coding the roles for a specific users.

Because Parse is shutting down end of January 2017, it might sound like not a good idea.

BUT, Parse has open-sourced their platform code, mobile sdk’s, and even the web dashboard that can be used to manage the data and even manage push notifications.

If you don't want to deal with back-ends at all, not-parse is the way to go. If you're planning on scaling your application(s) and creating a legitimate business, Parse can be a great option to bootstrap a custom BaaS of your own in a manner of minutes (if you know what you're doing. It took me a couple days because I don't know what I'm doing). You

Because Parse is shutting down end of January 2017, it might sound like not a good idea.

BUT, Parse has open-sourced their platform code, mobile sdk’s, and even the web dashboard that can be used to manage the data and even manage push notifications.

If you don't want to deal with back-ends at all, not-parse is the way to go. If you're planning on scaling your application(s) and creating a legitimate business, Parse can be a great option to bootstrap a custom BaaS of your own in a manner of minutes (if you know what you're doing. It took me a couple days because I don't know what I'm doing). You can then run this bootstrapped backend on your own AWS instances, scale it up and down to keep costs low. There was any a price cliff like other BaaS services have where you end up paying thousands of you end up succeeding.

Then in the future as you grow, any back-end dev that knows Node.js can come in and continue scaling your platform, and the accompanying dashboard, and client sdks to do whatever you want.

So which is better? Depends on what you wanna do. If you want a legitimate company eventually around your product, Parse is EVEN better now that they are shutting down, because they are being so generous with their technology. Not to mention the community that is cropping up around these open projects to ensure that quality is maintained as time passes.

When you want to be vendor independent. And if you plan your app to last more then 5 years. If your app will be used to store some data for years and some business will rely on you than you should not use firebase, why? Look what happebed to Parse, google have a long list of closed projects and nobody can say for how long firebase will last. You shold consider what is better: invest now in independent solution, or invest later to move all the apps related to your new backend and backend itself to another platform. If your solution is “made fast, fast forgotten”, or safety of the data not reall

When you want to be vendor independent. And if you plan your app to last more then 5 years. If your app will be used to store some data for years and some business will rely on you than you should not use firebase, why? Look what happebed to Parse, google have a long list of closed projects and nobody can say for how long firebase will last. You shold consider what is better: invest now in independent solution, or invest later to move all the apps related to your new backend and backend itself to another platform. If your solution is “made fast, fast forgotten”, or safety of the data not really a big matter for your users then firebase is very good solution.

This is a question I get from a lot of clients as many of our products rely heavily on Firebase. The answer is very dependant on your application but in almost all cases this will never be a problem.

Where do the costs occur?

If you look at the Firebase pricing plan you can see that data is the main constraint for the pricing brackets. When you move up a tier you get various increases in data allowances as well as more database operations. This means you need to look at what your app does to see the impact of more users.

What does my app do?

This is the next question you need to ask yourself. Many

This is a question I get from a lot of clients as many of our products rely heavily on Firebase. The answer is very dependant on your application but in almost all cases this will never be a problem.

Where do the costs occur?

If you look at the Firebase pricing plan you can see that data is the main constraint for the pricing brackets. When you move up a tier you get various increases in data allowances as well as more database operations. This means you need to look at what your app does to see the impact of more users.

What does my app do?

This is the next question you need to ask yourself. Many apps will be dealing only in text strings meaning the data amount is very small. Images would be a step up from this and videos another jump in data usage. You need to think about how often your app stores this data. It might be that you only upload a single image for each user or it could be that you send multiple images while using. In both these cases the data usage will vary hugely.

Before worrying about how you will cope with 1M users think about how the app will fare with 1–10k users. In Firebase’s case you will probably be on the free tier (as long as you are not guzzling data) up to 100k users.

Think about this for a moment. You will have 100k users on your app. Even if you only add advertising you should be able to make the $25 a month to cover the Firebase FLAME costs.

The motto I use with my clients is this:

By the time you need to start worrying about backend costs for your app you can stop worrying about backend costs for your app

Once you reach the amount of users to requiring you to start payment you will have a successful app with a big user base which can be leveraged to start paying you back.

Should I use Firebase?

This is the final question you should ask yourself. Up until now this question could have been about one of the many different backends on offer.

If you are unsure I would be inclined to say: YES use Firebase!!

They are a great company and offer a fantastic product. Being owned by Google and having recently updated all their code they are unlikely to close down (RIP Parse). They also provide extensive and clear documentation and great support. There is a huge online community meaning sites like this and Stackoverflow have a huge number of questions to help you.

It is worth looking at your app though. Firebase does have some disadvantages:

  1. There is no easy way of querying data
  2. There is no way of executing code on the server

This is what should be researched when looking at whether Firebase is the right backend for you and even these can be mainly mitigated by using a separate server to control these tasks.

Conclusion: Unless your app is very data intensive then you won’t meet any of the data caps. Firebase will help you get your app online quickly and cheaply before scaling excellently once the users start pushing the upper limits.

NOTE: I would never recommend someone building their own backend when starting a new app. It might be that you have the skills to do it but in the long run it will cost you more (in your valuable time) than using another provider. Once your app is a great success and you are paying monthly fees to a backend then you can invest the money in creating a custom backend which suits your data type. Creating it yourself also requires a huge amount of invested time. If your app fails then this time is completely wasted.

Firebase is a comprehensive mobile development platform. They give you the tools to develop high-quality apps, grow your user base, and earn more money. Firebase cover the essentials so you can monetize your business and focus on your users.

The term essentials are divided into three parts:-

  • Building your App
  • Improving the Quality of App
  • Business Growth

To achieve the above essentials these are the tools developed by firebase.

  • Firebase gives you functionality like analytics, databases, messaging and crash reporting so you can move quickly and focus on your users.
  • Firebase helps in building applicatio

Firebase is a comprehensive mobile development platform. They give you the tools to develop high-quality apps, grow your user base, and earn more money. Firebase cover the essentials so you can monetize your business and focus on your users.

The term essentials are divided into three parts:-

  • Building your App
  • Improving the Quality of App
  • Business Growth

To achieve the above essentials these are the tools developed by firebase.

  • Firebase gives you functionality like analytics, databases, messaging and crash reporting so you can move quickly and focus on your users.
  • Firebase helps in building applications without server side programming language.
  • Firebase is built on Google infrastructure and scales automatically, for even the largest apps.
  • It is supported on different platforms:- Android, iOS, Web, C++ and Unity.

In this blog, i will be discussing about all the above firebase tools and how to implement them in your android app.

Add Firebase to your Android project:-

There are two ways to connect your app to firebase:-

  • Option 1: (recommended) Use the Firebase console setup workflow.
  • Option 2: Use the Android Studio Firebase Assistant (requires additional configuration).

Option 1:- Using Firebase console setup

  1. On firebase console, click Add project, enter project name and edit the project id(optional). Follow the remaining setup steps in the Firebase console, then click Create project. (P.S:- You cannot add or modify project id after you register your app with your Firebase project.)
  2. On Firebase console page, click Android Icon to launch setup workflow. Enter your app’s Application ID in the Android Package name field. (Find this application Id in your app level - Gradle file). Enter other app information(optional) and click Register App.
  3. Click Download google-services.json to obtain your Firebase Android configuration file, and move your config file into the module (app-level) directory of your app.
  4. To enable firebase products in your app, add google-services plugin and check for Google’s Maven repository in project level gradle file.

Google-Services plugin and Maven repository

In your module (app-level) Gradle file (usually app/build.gradle), add a line to the bottom of the file.

In your module (app-level) Gradle file (usually app/build.gradle), add the dependency for the core Firebase Sdk:-

Firebase Core

Add the dependencies for the other Firebase libraries that you want to use. And sync your app to ensure that all dependencies have the necessary versions.

Option 2:- Using Android Studio Firebase Assistant

  • Open your Android project in Android Studio.
  • Select Tools > Firebase to open the Assistant window.
  • Click Connect to Firebase to register your app with an existing or new Firebase project and to automatically add the necessary files and code to your Android project.
  • Check that your plugin and library versions are up-to-date:-

i) In your root-level (project-level) Gradle file (build.gradle), check that your Google Services plugin version is up-to-date (com.google.gms:google-services:4.2.0).

ii) In your module (app-level) Gradle file (usually app/build.gradle), check that your Firebase Android library versions are up-to-date.

After integrating firebase in your app, lets talk about the products that firebase offers:-

Build better apps

Firebase lets you build more powerful, secure and scalable apps, using world-class infrastructure.

  • Firebase Authentication:- Manage your users in a simple and secure way. Firebase Auth offers multiple methods to authenticate, including email and password, third-party providers like Google or Facebook, and using your existing account system directly. Build your own interface, or take advantage of our open source, fully customizable UI.

Authentication Providers

  • Cloud Firestore:- Store and sync data between users and devices — at global scale — using a cloud-hosted, NoSQL database. Cloud Firestore gives you live synchronization and offline support along with efficient data queries. Its integration with other Firebase products enables you to build truly serverless apps.

Cloud Firestore

  • Firebase ML Kit :- Bring powerful machine learning features to your mobile app whether you’re new or experienced in ML. Get started easily by using our ready-to-use APIs for common mobile use cases, or import your own custom models which can be hosted and served to your apps by Firebase. ML Kit APIs can run on-device or in the cloud, depending on the functionality, and some give you both choices.

Firebase ML Kit

  • Cloud Functions:- Extend your app with custom backend code without needing to manage and scale your own servers. Functions can be triggered by events, which are emitted by Firebase products, Google Cloud services, or third parties, using webhooks.

Firebase Cloud Functions

  • Hosting:-Simplify your web hosting with tools made specifically for modern web apps. When you upload your web assets, we automatically push them out to our global CDN and give them a free SSL certificate so your users get a secure, reliable, low-latency experience, no matter where they are.

SSD- Backed Hosting

  • Cloud Storage:-Store and share user-generated content like images, audio, and video with powerful, simple, and cost-effective object storage built for Google scale. The Firebase SDKs for Cloud Storage add Google security to file uploads and downloads for your Firebase apps, regardless of network quality.

Firebase Cloud Storage

  • Realtime Database:-Realtime Database is Firebase’s original database. It’s an efficient, low-latency solution for mobile apps that require synced states across clients in realtime. We recommend Cloud Firestore instead of Realtime Database for most developers starting a new project.

Firebase Realtime Database

Improve app quality

Firebase gives you insights into app performance and stability, so you can channel your resources effectively.

  • Crashlytics:- Reduce your troubleshooting time by turning an avalanche of crashes into a manageable list of issues. Get clear, actionable insight into which issues to tackle first by seeing the user impact right in the Crashlytics dashboard. Realtime alerts will help you stay on top of stability even on the go. Crashlytics is the primary crash reporter for Firebase.

Crashlytics (Issue Tracker)

  • Performance Monitoring:- Diagnose app performance issues occurring on your users’ devices. Use traces to monitor the performance of specific parts of your app and see a summarized view in the Firebase console. Stay on top of your app’s start-up time and monitor HTTP requests without writing any code.

Pinpoint the origin of issues

  • Test Lab:- Run automatic and customized tests for your app on virtual and physical devices hosted by Google. Use Firebase Test Lab throughout your development lifecycle to discover bugs and inconsistencies so that you can offer up a great experience on a wide variety of devices.

Test your app — no coding required!

Grow your business

Firebase helps you grow to millions of users, simplifying user engagement and retention.

  • In-App Messaging BETA:- Engage and nurture your active users with targeted and contextual messages that encourage them to complete meaningful actions within your app. You have the power to trigger messages based on user behavior and interests. You can also customize the design of in-app messages to fit your brand. In-App Messaging supports a variety of use cases and formats.

Trigger messages based on behavior and interests

  • Google Analytics:- Analyze user attributions and behavior in a single dashboard to make informed decisions on your product roadmap. Gain realtime insights from reports, or export your raw event data to Google BigQuery for custom analysis.

User insights from acquisition to app usage

  • Predictions:- Harness the power of Google’s machine learning to get insight into which segments of users are likely to churn or spend (or complete another conversion event). Use these smart predictive segments for targeting in other products like Remote Config, Cloud Messaging, and In-App Messaging.

Insight into prediction inputs and performance

  • A/B Testing BETA :- Improve your app by running product and marketing experiments, without worrying about setting up the infrastructure to run A/B tests. Customize experiments to suit your goals. Test a variety of updates to your app, like message copy or new features. Then, only roll-out changes proven to move the needle on your key metrics.

Customize experiments to test a variety of updates

  • Cloud Messaging:- Send messages and notifications to users across platforms — Android, iOS, and the web — for free. Messages can be sent to single devices, groups of devices, or specific topics or user segments. Firebase Cloud Messaging (FCM) scales to even the largest apps, delivering hundreds of billions of messages per day.

Customized notification content

  • Remote Config:- Customize how your app renders for each user. Change the look and feel, roll out features gradually, run A/B tests, deliver customized content to certain users, or make other updates without deploying a new version — all from the Firebase console. Monitor the impact of your changes and make adjustments in a matter of minutes.

Tailor your app to different audiences

  • Dynamic Links:- Use Dynamic Links to deliver a customized user experience for iOS, Android, and the web. You can use them to power mobile web to drive native app conversions, user to user sharing, social and marketing campaigns, and more. Dynamic Links provides you with the attributions you need to better understand your mobile growth.

Convert mobile web users to native app users

Firebase offers so many features to build better apps and grow successful businesses. This blog was a short trip to all those tools offered by firebase. Every tool has a link which lead to firebase documentation of that particular product.