What is enhanced cost per click?

About Enhanced CPC (ECPC) Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

For More Information Please Refer:
https://support.google.com/google-ads/answer/2464964?hl=en
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