What is an example of a promotion strategy?

Or consider an alternative, such as offering a special price — for example, “nothing over $20” — or a buy-one-get-one deal. One sales promotion strategy that’s popping up across plenty of consumer goods’ websites recently is this “wheel of savings” or “spin to win” tactic.
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https://www.salesforce.com/blog/2015/08/5-key-elements-successful-sales-promotion.html
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