What does low competition mean in Google Adwords?

What does ‘competition’ mean for keywords in Ads? … And hence the keyword CPC may be higher. If the keyword has low competition (fewer advertisers are bidding on those keywords), then you might just spend few cents to get the clicks for that keywords, depending on the search volume for that keyword as well.

For More Information Please Refer: https://support.google.com/google-ads/thread/1469181?hl=en