How to use analytics in AD?

Go to “columns” above your analytics. Then, look for “competitive metrics” and enable “search impression share.” Once you do this, hit “save and apply,” and you’ll see the impression share metric appear when you’re viewing specific keywords in your ad groups.
For More Information Please Refer:
https://www.disruptiveadvertising.com/adwords/impression-share-2/
You May Also Like to Read: