How to plan content marketing?

The Ultimate Guide to Content Planning 1 Understand your Brand. You cannot begin to talk about personas or content ideas before you truly have your brand values down on paper. 2 Understand your Audience. The plan to understand your reader is twofold; the first part is to create the ‘Typical Reader’. … 3 Brainstorm Ideas. Ideas are the lifeblood of any content strategy. Without creativity your content marketing campaign is dead in the water. More items
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