How to focus on a research group?

5 Steps for a market research focus group: 1 Have a clear agenda for focus group members. The goal of the group must be clear before approaching participants to join. For example, does the … 2 With an agenda in place, begin writing your focus group survey questions . Questions should align with the research objective and complement one … 3 Schedule the time, place, and duration of the discussion. Be sure to let members know in advance, so they can plan accordingly. 4 You can host a focus group in person or through an online community. Offline groups meet at a physical location to conduct the discussion in … More items
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