How to estimate market size?

5 Steps to Estimate Your Market Size 1 Defining the Market. Knowing the level of detail necessary to approach your strategic questions is the key to properly scoping your market sizing approach. 2 Determining Your Approach. There are two basic methodologies for determining market size: top-down and bottom-up. Your selected approach may be based on what market information is available. 3 Selecting Sources. Your selected approach will dictate the necessary sources to estimate market size. … More items…
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