How does the Google AdWords auction work?

Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here’s how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search.

For More Information Please Refer:
https://support.google.com/google-ads/answer/142918?hl=en
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