The ad auction is how Google decides which ads to show and how they’re positioned. Google Ads calculates Ad Rank for every ad in the auction. … Your bid - When you set your bid, you’re telling Google Ads the maximum amount you’re willing to pay for a click on your ad.
For More Information Please Refer:
https://support.google.com/google-ads/answer/1722122?hl=en
You May Also Like to Read: