How do you write a headline?

With that in mind, here is how to write a headline with clarity:

  1. Use “You” To Address Your Readers. …
  2. Promise A Solution To A Problem. …
  3. Help Your Readers See A Better Future For Themselves. …
  4. Keep It Simple. …
  5. Simple Doesn’t Have To Mean Generic (Don’t Be Generic) …
  6. Be Specific. …
  7. Avoid Passive Voice.

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