How do you create effective keywords?

Here are the basic steps to conducting keyword research for either organic search engine optimization (SEO) or pay per click (PPC) advertising.

  1. Step 1: Identify Your Target Audience. …
  2. Step 2: Brainstorm. …
  3. Step 3: Review Your Log Files. …
  4. Step 4: Research and Analyze the Top Ranked Sites.

For More Information Please Refer: https://www.bruceclay.com/ppc/keywordshowto/