How do you change keyword bids in Google ads?

Edit individual keyword bids

  1. Sign in to your Google Ads account.
  2. Click Campaigns.
  3. Click Ad groups. Select the ad group with the keyword whose bid you want to change.
  4. Click Keywords. …
  5. Click Edit. …
  6. In the page that opens, you may set a new bid, increase your bid, or decrease your bid. …
  7. Click APPLY.

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