How do you calculate profitable ROAS?

How to calculate maximum CPA and profitable ROAS?

  1. Profitable ROAS = Average order value / Maximum CPA. …
  2. Max. …
  3. Operating profit per customer = Customer Lifetime Value – (average refund per customer + average direct cost per customer + average operating cost per customer) …
  4. The more operating profit you keep, the higher would be your operating profit margin.

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