How do you calculate CPC clicks?

CPM Formula

  1. CPM = (Cost to the Advertiser / No. …
  2. Cost to the Advertiser = CPM x (Impressions/1000)
  3. CPC= Cost to the Advertiser / Number of Clicks.
  4. The cost to the advertiser = CPC x Number of clicks received.
  5. CR= (Number of positive conversions/ Number of clicks received) x 100.

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