How do I reduce CPC on Google ads?

4 Powerful Ways to Lower Your CPC in Google Ads

  1. Lower Bids. Lowering your bids is the most basic way to lower your Google Ads campaign average CPC. …
  2. Change Your Approach on Keywords. New Keywords Variations: …
  3. Improve Your Quality Score. Quality Score has a direct correlation on your PPC success. …
  4. Adjust Bids Beyond Keywords: Locations, Devices, and Ad Schedule.

For More Information Please Refer: https://www.whitesharkmedia.com/blog/google-ads/lower-cpc-google-ads/