How do I reduce CPC on Facebook ads?

5 Ways To Lower Your Facebook Ads CPC

  1. Understand Your Relevance Score. First things first, try to understand what a Relevance Score is because it directly affects CPC (cost per click). …
  2. Ensure You Are Targeting a More Specific Audience. …
  3. Focus on Increasing CTR. …
  4. Look for Audience Overlap. …
  5. Don’t Neglect Conversion Tracking & Utilize Retargeting.

For More Information Please Refer: https://www.ecwid.com/blog/5-ways-to-lower-your-facebook-ads-cpc.html