How do I optimize Google smart shopping campaigns?

[Neeraja]

Follow these best practices for campaign optimization to get the most out of your Smart Shopping campaigns.

1. Conversion tracking. …
2. Remarketing tagging. …
3. Budget. …
4. Target ROAS. …
5. Products. …
6. Consider conversion value, not clicks. …
7. Seasonal & holiday events. …
8. Assessment.

For More Information Please Refer:
https://support.google.com/google-ads/answer/9784109?hl=en
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What is ROAS formula?

Return on ad spend (ROAS) is one of the easiest revenue-based metrics to measure. It is simply the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. Here’s the formula: (Revenue/Spend) = Return on Ad Spend. For More Information Please Refer: You May Also Like to Read: