How do I lower my CPC?

Given below are some tips that you need to apply so as to reduce your Cost per Click in AdWords.

  1. Add Long Tail Keywords. …
  2. Target the keywords that have low bids. …
  3. Use Negative Keywords. …
  4. Aim for 3rd or 4th position. …
  5. Focus on the Quality Score. …
  6. Create Tightly Themed Ad Groups. …
  7. Use Ad Scheduling. …
  8. Apply Geo Targeting.

For More Information Please Refer: https://medium.com/@dineshsem/what-all-you-need-to-do-to-reduce-high-cost-per-click-in-adwords-79f895c7563a