How can I maximize my ROAS?

Here’s how to either increase revenue or lower cost so you can boost the ROAS of your PPC campaigns:

  1. Improve Mobile-Friendliness of Your Website.
  2. Spy on Your Competitors.
  3. Refine Your Keyword Targeting.
  4. Use Geo-Targeting.
  5. Optimize Your Landing Pages.
  6. Use Conversion Rate Optimization—CRO—Strategies.
  7. Promote Seasonal Offers.

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