Do Millennials make more purchases online?

U.S. millennials make more purchases online than in stores and younger millennials are even more likely to shop online than older ones, according to a survey conducted in January by CouponFollow, an online coupon platform. Millennials in 2019 make 60% of their purchases online, the survey of 1,002 millennials (consumers ages 22 to 37) found. That’s up from 47.0% in a survey CouponFollow conducted in 2017.
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