Do marketers use a ROAS calculation with offline advertising?

It’s difficult to determine how to calculate ROAS with offline ads. Remember, one of the biggest advantages of online advertising is that you can tell which ads are getting clicks and bringing in customers. With offline ads, that’s harder to do. Think about it: if a few people visit your store because they saw a billboard ad, how do you know that’s why they showed up there? And even if they volunteer that info, do you keep track of every customer to find out how they heard about your store? It’s not easy. ROAS is a metric best left to digital advertising.You May Also Like to Read: