Do keywords have to be exact?

So, we’ve established that you don’t need to use the exact match of a keyword; however, it does help. … When using keywords or phrases to describe a ‘thing,’ the most important thing brands can do is write about that thing well.

For More Information Please Refer: https://savyagency.com/does-an-seo-keyword-need-to-be-exact-yes-and-no/